Florence, Colorado is a town of character and grit that began with the migration of Spanish – French trappers, explorers and pioneers who joined the Native Americans, mainly Utes who were inhabiting this area. Soon, the town bustled with the activities that made the west legendary. Stagecoaches, wagon lines, and 3 railroads served this high mountain desert agricultural region picking up supplies, serving our neighboring coal towns. In 1898 the 2nd oil well in the USA was discovered here and it is still pumping today. It is a town that had to rediscover itself when times got hard.

Today, as you walk the streets of Florence’s Historic District,  you will be surrounded with a International selection of restaurants, variety of retail businesses for your browsing, shopping, and dining pleasures. Widely renowned for its fine antiques and gift stores, Florence also showcases many artists and craftsmen in our stores.

There are  coffee shops, bakeries and boutiques that will make your visit memorable. Antique buffs, collectors and art lovers put Florence on their “to do list” several times a year. Main Street reveals the true character of Florence, whether it be a parade, a dance, Santa’s arrival, trick or treat, Junktique, Pioneer Days, Merchants car show, or a quiet evening stroll.

Find it in Florence!

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Be Sure to Check Out the Florence Radio Show Every Wednesday!